AgTech Innovation News
Irish Agritech Companies Partner to Deliver Next-Generation AI Insights for Grassland and Nutrition Management
Caption: Pictured (l-r) are; Jerome O’Connell, CEO, Proveye, Aoife Drennan, COO, MILJO and Patrick Howard, Howard Farms. (Source: Howard Farms).
Dublin and Cork, Ireland – 3 November 2025 – Proveye, an Irish agritech leader in AI-powered remote sensing and data analytics, has announced a strategic commercial partnership with MILJO, a nutritional advisory and feed order management platform provider, to transform pasture and animal nutrition management for dairy and beef farmers.
The new service will be offered to more than 1,000 dairy and beef farm customers through Howard Farms, one of Munster’s leading agricultural feed and nutrition providers.
The partnership creates a seamless solution that supports farmers in increasing dairy and beef production while optimising the value of feed used on-farm.
Under this commercial partnership, MILJO will incorporate Proveye’s cutting-edge, satellite-based grass monitoring technologies into its nutritional and feed management platform. This integration will bring advanced grassland measurement and grass cover insights, along with award-winning nutritional advisory services, to feed mills and farmers across the country.
Proveye, headquartered at NovaUCD in Dublin, and MILJO, based in Mallow, Co. Cork, also confirmed that Howard Farms will make this new service available to its extensive network of dairy and beef farmers across Munster.
“Our partnership with MILJO represents a major milestone in making advanced remote sensing tools accessible at farm scale,” said Jerome O’Connell, CEO, Proveye. “By combining our AI technology with MILJO’s nutritional advisory platform, we are empowering farmers to make faster, data-driven decisions that increase efficiency, sustainability, and profitability.”
He added, “We are delighted with this exciting opportunity to make our solution available to the farming customers of Howard Farms.”
“At MILJO, our mission has always been to optimise dietary balance while minimising environmental impacts resulting in improved herd performance,” said Aoife Drennan, COO of MILJO.
“Working with Proveye allows us to offer our customers the most advanced grassland monitoring technology available, fully integrated with our nutritional advisory and feed management platform. This will help farmers optimise grazing, make better feeding decisions, and improve herd nutrition and health. It will also allow our feed mill customers to have a more integrated and impactful relationship on their customers’ farms.”
Patrick Howard, Howard Farms, said, “We are delighted to be an early adopter of this impressive technology. We see this as a step change in how we can help our farmers unlock higher efficiency, improved sustainability, and stronger profitability.”
The partnership underscores the role of technology in driving Ireland’s grass-based dairy and beef systems towards greater resilience and efficiency, while also supporting compliance with regulatory requirements.
Farmers will benefit from this new service by:
- A single integrated app combining pasture management, nutritional planning, and feed order management.
- Growing more grass with daily pasture measurements and growth forecasts for every paddock, enabling better grazing decisions.
- Optimising grass usage and maximising the value of purchased concentrates.
- Optimising animal performance with tailored nutritional plans linked directly to real-time milk, beef and grazing data.
- Receiving hands-on support from trusted on-the-ground advisors, blending digital tools with practical on-farm guidance.